In anticipating of its commercial launch of a mobile product, Charter Communications recently kicked off a field trial with 5,000 employees, with plans to have them go through the end-to-end sales activation and service process in May, Charter chairman and CEO Tom Rutledge said Friday on the company’s Q1 call.
Charter is also in the process of building out its sales channels and service capabilities for the coming product, a project that includes modifying several hundred of its retail stores and preparing its call centers.
Rutledge said Charter is likewise on track to launch the offering, which will be called Spectrum Mobile and lean on an MVNO deal with Verizon Wireless, around mid-2018.
Charter has not announced specifics on how it will price and sell its new mobile product, which will also take advantage of Charter’s WiFi infrastructure.
“Ultimately, the goal is to use our mobile service to attract and retain cable bundled, multi-product customers,” he said.
Rutledge also said the 50/50 joint venture with Comcast focused on the mobile back office platform and operations will help Charter accelerate its ability to scale its mobile offering.
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